IE8 Beta 2... Microsoft does something right?

Microsoft has released Internet Explorer 8 Beta 2, which they say is 'ready for average users to try'. That is good enough for #29 on the Google Buzz o meter, but more importantly is this one feature:

In the newest "beta" test version of Microsoft's forthcoming Internet Explorer 8, which was made available Wednesday, a mode called InPrivateBrowsing lets users surf without having a list of sites they visit get stored on their computers.

The beta also introduces an additional InPrivateBlocking mode, which can block third-party content from appearing on Web sites. InPrivateBlocking can also keep some types of ads from appearing -- including those served up by Microsoft's own advertising platform,

Users surfing with InPrivateBlocking turned on can review a list of which companies are trying to display or collect data. Users also can click a link to read more and decide case by case whether to permit certain ones to go ahead

Not surprisingly, internet advertisers are spooked

If IE8 blocks programs that track how many times an ad is seen -- a calculation that helps determine payments to advertisers and publishers -- that could also bring down the Web ad marketplace, Zaneis noted.

Merry internet geeks are already calling InPrivateBlocking - 'porn mode' and suggest it will play havoc with analytics engines. Good for me the surfer, bad for me the website/blog editor.

I run Firefox 3.0.1 currently but I'll give this beta a go, see how she runs.